Both readings focuses on innovation and design from different perspectives. Silverstone and Haddon have discussed the matter in a more academic and theoretical way whereas Kahney’s article focuses more on practicality of design.
In Silverstone and Haddon’s article, they have listed three interrelated dimensions involved in design which are creating the artefact, constructing the user, and lastly, catching the consumer.
They also discussed about domestication in relation with design where an object and technology is placed in a space of exchanged values and in a market place that involves competition. It also involves the adaptation made by the consumer on a particular technology to its surroundings.
At first when an object is design, it only involves on the use of the object and how it can change the processes involved in the users’ lifestyle. To complement the needs of synchronising the object with the surroundings in other words domestication, the objects design is incorporated with aesthetic values to create a sense of style especially that can portray a future-like innovation.
When an object is created, not all users have the ability to adapt to change automatically without any assistance. Therefore, to enable them to fit with the design, users need to be shaped by the used of textual information such as manuals. This will construct a new user lifestyle who can understand new innovations at the same time complement the innovation of new technological objects.
With the awareness of the development of technological advances, users may want to have more new product that can further satisfy their needs. Therefore, to attract consumers to follow the development, innovators should understand the consumption trends of the users. New design should be able to suits their taste and preference and be introduced in the market place by highlighting the benefits and advantages that the consumers will receive.
In Kahney’s article, we can see that Mac has used the elements that have been discussed in the Silverstone and Haddon’s article in the development of their design. They focused more on the aesthetic value of a design and this has somehow created a new community of enthusiast who are inspired to create more innovative designs.
The domestication process in turning an object that can help us in daily routines such as the computer by designing them into a fancy object has created the interest of new users to buy the products.
On the other hand, Kahney focuses on how Mac design has inspired users not only to buy their product but also to invent and being innovative with their ideas. Some of the inventors does not even have a formal education on the area but still able to take control of designs by using powerful 3D softwares. This has in a way change users lifestyle from needing a background in multimedia to be able to be innovative to just those who are interested in them. Younger generations are now more literate of the information technology since most of the processes are simplified. Toy trucks have been replaced by PS2s and teenagers are now working the jobs of previously thirty year olds.
Refference
Extract from Silverstone, Roger and Leslie Haddon, 1996. ‘Design and the Domestication of Information and Communication Technologies: Technical Change and Everyday Life’ in Communication by Design: the Politics of Information and Communication Technologies, Robin Mansell and Roger Silverstone (eds.), Oxford: Oxford UP, pp. 44-54
Leander Kahney, 2004, The Cult of Mac, San Francisco: No Starch Press, pp. 150- 171
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